Dry hair revival starts here

When your customers' hair is thick, rough or extremely dry, simple moisturizing is sometimes not enough.

That's why Joico has created Moisture Recovery 24Hr Moisture Recharge: an ultra-nourishing leave-in treatment that instantly and lastingly moisturizes for softer, smoother, more manageable hair.

This powerful treatment completes the Moisture Recovery range, creating a complete care system for dry hair, from start to finish.

With a shampoo, conditioner, treatment balm and now a leave-in treatment, hairdressers can create a complete moisturizing routine, effective right from the tub and extending into the home.

At the heart of the formula: hydration meets innovation.

Moisture Recovery 24H Moisture Recharge leave-in moisturizes deep down, going beyond simple surface hydration. Enriched with olive ester, an alternative to silicone, and sea kelp, it deeply rehydrates hair and provides continuous hydration throughout the day, for visibly and durably healthy hair.

What's more, Joico's exclusive SmartRelease® technology continuously diffuses a blend of rosehip oil, arginine and keratin to help strengthen and protect hair from daily damage.

In short: it's not just about hydration, it's about transformation. This ultra-concentrated leave-in instantly and lastingly moisturizes, leaves hair 88% smoother* and 46% softer**, and makes detangling much easier.

How to use

Apply evenly to clean, damp hair, avoiding the roots. Style as desired.

Pro tip: Offer a high-end salon experience with the “Dry Hair Revitalization” treatment.

Jeannetta Walker-Rodgers, International Technical Director at Joico , recommends optimizing hydration with open-air steam, or covering hair with a cap and using the gentle heat of a Climazon appliance or orbital robot for deep hydration.

Recharge your dry hair services

Incorporating rituals such as the “dry hair revitalizing treatment” into your consultations is an effective way of informing your customers about how salon care complements home care for lasting results.

Whether finalizing a service, personalizing a treatment or recommending a product, Moisture Recovery 24h Moisturizing Care brings a touch of luxury and performance to every step. It's the tangible transformation your customers will love.