The OYA vibrant direct coloring uses advanced direct dye technology that binds to the hair for even, incredibly long-lasting, vibrant, and shiny hair color results.
Gentle yet vibrant gray coverage formulations using only 10 volumes for level on level or darker resultshair.

A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels
90 gram/3 oz. tubes offer more applications and savings vs. competitors
11 inter-mixable series for endless possibilities
4 series, specifically designed to cover 100% gray hair, no intermixing needed
5 concentrates that can be combined with any OYA shade
Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

OYA Color is FREE of...
• PPD (p-phenylenediamine)
• 4-ABP (4-AminobiphenyI)
• Gluten
• Sulfates (Sodium, Ammonium and Potassium)
• Parabens

OYA color is never tested on animals.