SKU
04084814

Joico - Hold Hero

Ultra-strong hold + extreme shine spray

295 ml

It's time to meet Hold Hero! ULTRA HOLD + MEGA SHINE

Discover Hold Hero, the high-performance hairspray that keeps your style in place for up to seven days, with maximum hold and intense shine.

This finishing spray ensures flawless hold, even when your hair is put to the test.

With a week of hold, 50% more shine, and wind resistance up to 40 km/h, Hold Hero will become your essential styling ally.

Finally, a hairspray that preserves the style created in the salon, so your client's look stays flawless for days and days.

There are so many reasons why you'll love Hold Hero...
- 7 days of hold at maximum level 12*
- 50% more shine** (thanks to nourishing moringa seed oil)
- Resists winds of up to 40 km/h
- No stiffness or stickiness
- Ultra-soft finish
- You can brush your hair—and it will still hold perfectly.
- Offers thermal protection up to 450°

When should you use Hold Hero? Let's take a look at the different possibilities...

- You're working on a look for a wedding or special event that requires maximum hold and shine, and must be wind-resistant.
- You want to create a flawless, smooth ponytail or bun without any flyaways.
- You've just created the perfect blowout and your client wants it to last all week.
- Your client needs a hairspray to use at home that will allow her to prolong her hairstyle between washes.
- You are looking for a hairspray that amplifies shine and resists humidity.

PRO TIP: Are you creating an updo? Spray your hairpins with Hold Hero for optimal grip and no slippage.

Hair we go

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